July 2, 2019 - Laurie Sullivan of MediaPost writes: IBM's former company, Watson Marketing, launched as a stand-alone business on Monday to take on Adobe, Oracle, Salesforce and others.
Düsseldorf, Hannover / Germany June 19, 2019 - Digitalization proved to be a central topic at this year’s Ligna trade fair. Henkel is convinced that digitalization must be an essential element in the woodworking industry’s approach to meeting the major challenges ahead – from increasing individualization requirements to ensuring quality and efficiency while reducing delivery times.
CONWAY, Ark.–(June 12, 2019)–Acxiom, the data and technology foundation for the world’s best marketers, today announced that Southeast Toyota Distributors, the world’s largest independent distributor of Toyotas, has expanded its 15-year data relationship with the company.
Datorama | 03.20.2019 - This January, Jon Suarez-Davis, SVP & Chief Strategy Officer, Salesforce Marketing Cloud, announced the expansion of Marketing Cloud analytics with new Datorama data integration, activation, and developer tools.
Catalina, the market leader in shopper intelligence and personalized digital media that converts shoppers into buyers, today announced it has selected GlobalLogic to help bolster innovation, and accelerate the development and delivery of its robust product pipeline – bringing new data-driven products and digital solutions to market more quickly.
23rd January, London: Kantar, the world’s leading marketing insights and consulting company, today reveals plans for a new on-demand research and insights store. Kantar Marketplace will launch in March 2019 and provide access to Kantar’s growing portfolio of quick turnaround research solutions and insights from across Kantar.
November 9, 2018 - Sudipto Ghosh of MarTechSeries writes: People consume and absorb information through more devices and channels than ever before, including social media, mobile, television, email, and desktop. In this context, we spoke to Aimee Irwin [pictured], Vice President of Strategy at Experian, to understand how she sees trends in identity management becoming the crux of any online marketing campaign.
November 16, 2018 - Posted at bizcommunity: Neo's global transition from Ogilvy to Mindshare was first announced in June 2017. South Africa is a continuation of Neo's transition to Mindshare, which began a year ago in larger markets like the US and UK. Neo's South Africa business will be managed by Mindshare SA under the supervision of Zia Namooya, Interim CEO of MS SA, effective immediately.