Marketing Optimization

Aimee Irwin, VP of Strategy at Experian, spoke to MarTechSeries about identity resolution trends

Aimee Irwin, VP of Strategy at Experian, spoke to MarTechSeries about identity resolution trends

November 9, 2018 - Sudipto Ghosh of MarTechSeries writes: People consume and absorb information through more devices and channels than ever before, including social media, mobile, television, email, and desktop. In this context, we spoke to Aimee Irwin [pictured], Vice President of Strategy at Experian, to understand how she sees trends in identity management becoming the crux of any online marketing campaign.

Boxer partners with Mindshare to launch Durban media service offering

Boxer partners with Mindshare to launch Durban media service offering

November 13, 2018 - Posted at bizcommunity: "Africa's Favourite Discount Supermarket" has gone into a media partnership agreement with Mindshare, a leading media household name part of the global network across 86 countries.

Neo South Africa concludes transition to Mindshare as part of Global Mindshare Performance Group to fuel enhanced WPP integration

Neo South Africa concludes transition to Mindshare as part of Global Mindshare Performance Group to fuel enhanced WPP integration

November 16, 2018 - Posted at bizcommunity: Neo's global transition from Ogilvy to Mindshare was first announced in June 2017. South Africa is a continuation of Neo's transition to Mindshare, which began a year ago in larger markets like the US and UK. Neo's South Africa business will be managed by Mindshare SA under the supervision of Zia Namooya, Interim CEO of MS SA, effective immediately.

Long Superior For ROI, Promotions Now Trails Media In Efficiency

Long Superior For ROI, Promotions Now Trails Media In Efficiency

New York, Nov 14, 2018Analytic Partners, the global leader in marketing analytics, has released “ROI Genome Report: Have Promotions Lost Their Punch?”, the latest in a series of reports based on the learnings of the company’s ROI Genome – the goal of which is to create marketing wisdom from accumulated numbers and knowledge.

Analytic Partners Named a Leader in Marketing Measurement and Optimization Solutions in Two Evaluations by Independent Research Firm

Analytic Partners Named a Leader in Marketing Measurement and Optimization Solutions in Two Evaluations by Independent Research Firm

New York, October 23, 2018Analytic Partners, the global leader in marketing analytics, announced today that it has been named the sole Leader in “The Forrester Wave: Marketing Measurement and Optimization Solutions in Asia Pacific, Q4 2018” report by Forrester Research.

IBM Largest Ever AI Toolset Release Is Tailor Made for 9 Industries and Professions

IBM Largest Ever AI Toolset Release Is Tailor Made for 9 Industries and Professions

ARMONK, N.Y., Sept. 24, 2018 /PRNewswire/ -- IBM (NYSE: IBM) today introduced new Watson solutions and services pre-trained for a variety of industries and professions including agriculture, customer service, human resources, supply chain, manufacturing, building management, automotive, marketing, and advertising.

Vivendi-owned Advertising Giant Havas and Capitol Music Group Form Annex Tower Creative, a Culture and Entertainment Agency in the Iconic Capitol Records Tower in Los Angeles

Vivendi-owned Advertising Giant Havas and Capitol Music Group Form Annex Tower Creative, a Culture and Entertainment Agency in the Iconic Capitol Records Tower in Los Angeles

August 27, 2018 NEW YORK--(BUSINESS WIRE)--In an unprecedented move to scale the company’s global culture and entertainment network ANNEX, Havas has announced a groundbreaking partnership with Universal Music Group’s Capitol Music Group (CMG) and the expansion of ANNEX to Los Angeles with the launch of Annex Tower Creative. Both Universal Music Group and Havas are part of content, media and communications group Vivendi.

Rite Aid Names Havas North America as New Agency of Record of Brand Strategy and Creative

Rite Aid Names Havas North America as New Agency of Record of Brand Strategy and Creative

August 23, 2018 CAMP HILL, Pa.--(BUSINESS WIRE)--Rite Aid Corporation (NYSE: RAD), one of the nation’s leading drugstore chains, announced today that it has named Havas North America as its new Agency of Record with an emphasis on brand strategy and creative.