Mobile Media Measurement

Zeotap Launches Connect — A Global Deterministic Identity Solution Allowing Brands to Match Offline Customer CRM Data to Digital Identifiers

Zeotap Launches Connect — A Global Deterministic Identity Solution Allowing Brands to Match Offline Customer CRM Data to Digital Identifiers

New York — February 6th, 2019—The global mobile data and identity platform zeotap announced today a new identity solution, Connect, which deterministically matches brands’ offline CRM data to mobile identifiers, and helps premier brands bridge the long-existing gap between offline and online data.

Zeotap Hopes to Become the Liveramp of Europe

Zeotap Hopes to Become the Liveramp of Europe

February 5, 2019 - Zeotap: We are so happy to announce that today, after 4 full years of preparation, we have unveiled our patented deterministic mobile identity graph across Europe, North America, India & LATAM after building scale and running pilots with 3 of the world’s top 10 advertisers last year including Unilever.

Factual + Ibotta: Partnering to Pair Location and Purchase Data for Targeting and Measurement

Factual + Ibotta: Partnering to Pair Location and Purchase Data for Targeting and Measurement

October 17, 2018 - Glen Straub [pictured], Vice President, Business Development at Factual Inc, writes: The amount of data available to marketers is staggering, and location data has emerged among the most valuable. Alone, location data greatly increases campaign effectiveness – more than 80% of marketers are seeing increased audience growth, response rates and more using location.

Apple and Salesforce bring together the best devices for business and the world’s #1 CRM

Apple and Salesforce bring together the best devices for business and the world’s #1 CRM

September 24, 2018 San Francisco, CaliforniaApple and Salesforce today announced a strategic partnership that brings together the number one customer relationship management platform and iOS, the world’s most advanced mobile operating system, enabling powerful new mobile apps for business.

IBM has invented coffee drones – and they predict when you need a cup

IBM has invented coffee drones – and they predict when you need a cup

August 22, 2018 - Zlati Meyer of  USA TODAY writes: The barista handing you your cup of coffee might one day be a drone. 

IBM has secured a patent for a coffee drone that not only flies around public spaces to deliver cups of brew but also predicts which people need caffeine pick-me-ups.

GroundTruth Launches Ads Manager, First End-to-End Self-Service Platform for Location Targeting

GroundTruth Launches Ads Manager, First End-to-End Self-Service Platform for Location Targeting

NEW YORK – February 06, 2018GroundTruth, the leading global technology platform driving offline visits and sales by leveraging location as the primary source of intent, today announced GroundTruth Ads Manager, the industry’s first end-to-end self-serve platform for mobile location-based advertising.

Mobile Data Platform Zeotap Appoints Rob Norman and Anne MacDonald to its Global Advisory Board

Mobile Data Platform Zeotap Appoints Rob Norman and Anne MacDonald to its Global Advisory Board

NEW YORK / BERLIN / BANGALORE, January 17, 2018: zeotap, the independent mobile data platform that unites the world’s most valuable data to fuel business growth, today announced two new key members on its global advisory board: advertising and media veteran Rob Norman [pictured, left] from GroupM and global brand marketing executive Anne MacDonald [pictured, right] from The Travelers Companies, Macy’s and Citigroup.

MRC, Joined by IAB Tech Lab and MMA, Announces Releases of Revised Ad Measurement Guidelines for Mobile In-App, Mobile Web, and Desktop Display

MRC, Joined by IAB Tech Lab and MMA, Announces Releases of Revised Ad Measurement Guidelines for Mobile In-App, Mobile Web, and Desktop Display

New York, NY (October 31, 2017): The Media Rating Council (MRC), along with IAB Tech Lab and MMA, today announced the formal release of overhauls to the IAB/MMA/MRC’s Mobile In-App Measurement and Mobile Web Measurement Guidelines. These changes, which were previewed in a public comment period early this year, are now considered final, and update the guidelines to more fully reflect the current measurement and technical environments.