New York — February 6th, 2019—The global mobile data and identity platform zeotap announced today a new identity solution, Connect, which deterministically matches brands’ offline CRM data to mobile identifiers, and helps premier brands bridge the long-existing gap between offline and online data.
February 5, 2019 - Zeotap: We are so happy to announce that today, after 4 full years of preparation, we have unveiled our patented deterministic mobile identity graph across Europe, North America, India & LATAM after building scale and running pilots with 3 of the world’s top 10 advertisers last year including Unilever.
October 17, 2018 - Glen Straub [pictured], Vice President, Business Development at Factual Inc, writes: The amount of data available to marketers is staggering, and location data has emerged among the most valuable. Alone, location data greatly increases campaign effectiveness – more than 80% of marketers are seeing increased audience growth, response rates and more using location.
August 22, 2018 - Zlati Meyer of USA TODAY writes: The barista handing you your cup of coffee might one day be a drone.
IBM has secured a patent for a coffee drone that not only flies around public spaces to deliver cups of brew but also predicts which people need caffeine pick-me-ups.
NEW YORK – February 06, 2018 – GroundTruth, the leading global technology platform driving offline visits and sales by leveraging location as the primary source of intent, today announced GroundTruth Ads Manager, the industry’s first end-to-end self-serve platform for mobile location-based advertising.
NEW YORK / BERLIN / BANGALORE, January 17, 2018: zeotap, the independent mobile data platform that unites the world’s most valuable data to fuel business growth, today announced two new key members on its global advisory board: advertising and media veteran Rob Norman [pictured, left] from GroupM and global brand marketing executive Anne MacDonald [pictured, right] from The Travelers Companies, Macy’s and Citigroup.
November 15, 2017 - SimilarWeb - We are excited to announce that today we are launching our mobile app, enabling users to stay on top of digital market trends on-the-go. The app follows popular demand to empower our users to easily surface insights and gain more regular and ongoing access.
New York, NY (October 31, 2017): The Media Rating Council (MRC), along with IAB Tech Lab and MMA, today announced the formal release of overhauls to the IAB/MMA/MRC’s Mobile In-App Measurement and Mobile Web Measurement Guidelines. These changes, which were previewed in a public comment period early this year, are now considered final, and update the guidelines to more fully reflect the current measurement and technical environments.