December 13, 2018 - David Cohen of AdWeek writes: Snapchat has a holiday present for retailers in the form of new location advertising features on its platform.
November 19, 2018 TOKYO--(BUSINESS WIRE)--Taboola, the leading discovery platform, today launched Data Marketplace in Japan, debuting the availability of third party data within the Taboola platform for the first time. Eyeota and Lotame Data Exchange are among the first providers and key partners within the region.
November 5, 2018 - CHICAGO--(BUSINESS WIRE)--Numerator, the leading marketing intelligence firm that brings together omnichannel marketing, merchandising and sales data to make pursuing new possibilities simple for brand, retail and agency clients, has partnered with Ebiquity, a leading independent marketing and media consultancy firm.
October 17, 2018 - Glen Straub [pictured], Vice President, Business Development at Factual Inc, writes: The amount of data available to marketers is staggering, and location data has emerged among the most valuable. Alone, location data greatly increases campaign effectiveness – more than 80% of marketers are seeing increased audience growth, response rates and more using location.
September 14, 2018 - Dentsu Aegis Network’s media investment arm – Amplifi, is pleased to announce its strategic partnership with Spotify to launch The Audio Stack – a first-of-its-kind offering in Asia Pacific.