Targeting

Dynata Introduces Research-to-Marketing Audience Expansion Through Strategic Alliance with TruSignal

Dynata Introduces Research-to-Marketing Audience Expansion Through Strategic Alliance with TruSignal

DALLAS, Feb. 12, 2019 /PRNewswire/ -- Dynata, a global leader in first-party data and data services, now enables brands to directly expand their first-party research data into targetable audiences through a strategic alliance with TruSignal, Inc., a leading predictive scoring and people-based marketing business.

Taboola is Bringing Its Data Marketplace to Japan, Partnering with Leading Data Providers to Optimize Audience Targeting for Brands in the Japanese Market

Taboola is Bringing Its Data Marketplace to Japan, Partnering with Leading Data Providers to Optimize Audience Targeting for Brands in the Japanese Market

November 19, 2018 TOKYO--(BUSINESS WIRE)--Taboola, the leading discovery platform, today launched Data Marketplace in Japan, debuting the availability of third party data within the Taboola platform for the first time. Eyeota and Lotame Data Exchange are among the first providers and key partners within the region.

Keep Tabs on Your Competitor’s Global Activities with Numerator and Ebiquity

Keep Tabs on Your Competitor’s Global Activities with Numerator and Ebiquity

November 5, 2018 - CHICAGO--(BUSINESS WIRE)--Numerator, the leading marketing intelligence firm that brings together omnichannel marketing, merchandising and sales data to make pursuing new possibilities simple for brand, retail and agency clients, has partnered with Ebiquity, a leading independent marketing and media consultancy firm.

Factual + Ibotta: Partnering to Pair Location and Purchase Data for Targeting and Measurement

Factual + Ibotta: Partnering to Pair Location and Purchase Data for Targeting and Measurement

October 17, 2018 - Glen Straub [pictured], Vice President, Business Development at Factual Inc, writes: The amount of data available to marketers is staggering, and location data has emerged among the most valuable. Alone, location data greatly increases campaign effectiveness – more than 80% of marketers are seeing increased audience growth, response rates and more using location.

comScore Announces Availability of Audience Segments Through Oracle Data Cloud to Amplify Campaigns Across Platforms

comScore Announces Availability of Audience Segments Through Oracle Data Cloud to Amplify Campaigns Across Platforms

RESTON, VA, Oct. 16, 2018comScore, a trusted currency for planning, transacting and evaluating media across platforms, today announced an agreement with Oracle Data Cloud to drive best-in-class audience targeting with TV segments.