Targeting

Keep Tabs on Your Competitor’s Global Activities with Numerator and Ebiquity

Keep Tabs on Your Competitor’s Global Activities with Numerator and Ebiquity

November 5, 2018 - CHICAGO--(BUSINESS WIRE)--Numerator, the leading marketing intelligence firm that brings together omnichannel marketing, merchandising and sales data to make pursuing new possibilities simple for brand, retail and agency clients, has partnered with Ebiquity, a leading independent marketing and media consultancy firm.

Factual + Ibotta: Partnering to Pair Location and Purchase Data for Targeting and Measurement

Factual + Ibotta: Partnering to Pair Location and Purchase Data for Targeting and Measurement

October 17, 2018 - Glen Straub [pictured], Vice President, Business Development at Factual Inc, writes: The amount of data available to marketers is staggering, and location data has emerged among the most valuable. Alone, location data greatly increases campaign effectiveness – more than 80% of marketers are seeing increased audience growth, response rates and more using location.

comScore Announces Availability of Audience Segments Through Oracle Data Cloud to Amplify Campaigns Across Platforms

comScore Announces Availability of Audience Segments Through Oracle Data Cloud to Amplify Campaigns Across Platforms

RESTON, VA, Oct. 16, 2018comScore, a trusted currency for planning, transacting and evaluating media across platforms, today announced an agreement with Oracle Data Cloud to drive best-in-class audience targeting with TV segments.

comScore Partners with Adobe to Help Marketers Deliver Hyper-Personalized Messages in a Post-GDPR, Post-Cookie Era

comScore Partners with Adobe to Help Marketers Deliver Hyper-Personalized Messages in a Post-GDPR, Post-Cookie Era

RESTON, VA - September 11, 2018 - comScore, a trusted partner for planning, transacting, and evaluating media across platforms, has announced a partnership with Adobe that empowers marketers to achieve more brand-safe, relevant advertising via advanced contextual targeting through Adobe Advertising Cloud.

iHeartMedia Partners With AUTOFLYTE To Launch Exclusive Daily Automotive Sales Insights Tool - AUTOFLYTE EDGE

iHeartMedia Partners With AUTOFLYTE To Launch Exclusive Daily Automotive Sales Insights Tool - AUTOFLYTE EDGE

NEW YORK – August 28, 2018iHeartMedia and AUTOFLYTE announced today the launch of AUTOFLYTE EDGE, a new powerful automotive insights tool that features daily sales and market share data throughout each region to help dealerships market smarter and faster. AUTOFLYTE EDGE is available now exclusively through iHeartMedia.