Attribution Management

Hello Google Attribution, goodbye last-click

Hello Google Attribution, goodbye last-click

May 23, 2017 - Posted at Google Inside AdWords: Today, we're announcing Google Attribution, a new product to answer the question that has challenged marketers for ages, “Is my marketing working?” For the first time, Google Attribution makes it possible for every marketer to measure the impact of their marketing across devices and across channels -- all in one place, and at no additional cost.

Ebiquity: Attributing credit where it’s due

Ebiquity: Attributing credit where it’s due

May 9, 2017 - Andrew Challier [pictured], Chief Client Officer of Ebiquity, writes: The Harvard Business Review – no less – has declared ‘data scientist’ to be the sexiest job in the 21st century[1]. The organisers of I-COM have definitely received this memo. For at the end of last month, the leading light

In US, Marketing Evolution Raises $4 Million 'Series A' to Accelerate its Leadership in AI Based Marketing Measurement and Optimization

In US, Marketing Evolution Raises $4 Million 'Series A' to Accelerate its Leadership in AI Based Marketing Measurement and Optimization

NEW YORK, NY, March 09, 2017 /24-7PressRelease/ -- Marketing Evolution, trail blazer in Intelligence-based Marketing Measurement and Optimization, announced it has raised $4 million in venture capital from Zetta Venture Partners. 

In US, Tru Optik Partners with Kantar Millward Brown to Introduce Connected TV Sales Attribution

In US, Tru Optik Partners with Kantar Millward Brown to Introduce Connected TV Sales Attribution

STAMFORD, CONN. (PRWEB) JANUARY 31, 2017 - Tru Optik, the only audience measurement and data management platform built for over-the-top (OTT), expands its capabilities through a partnership with Kantar Millward Brown, a leading global research agency specializing in ad effectiveness and media research.

In US, AppsFlyer Raises $56 Million to Advance Marketing Measurement in the Mobile Era

In US, AppsFlyer Raises $56 Million to Advance Marketing Measurement in the Mobile Era

Qumra Capital, Goldman Sachs Private Capital Investing, Deutsche Telekom Capital Partners and Pitango Growth Join Investors Roster

San Francisco, CA — January 17, 2017 — AppsFlyer, the leading mobile attribution and marketing data analytics company whose mission is to make the marketing industry more measureable, today announced it has raised an additional $56 million in Series C financing, bringing its total funding to $84 million.

Flashtalking Partners With Tapad For Attribution Modeling

Flashtalking Partners With Tapad For Attribution Modeling

Dec 12, 2016 - Philip Rosenstein, Newsletter Editor at MediaPost, writes: Ad server Flashtalking, announced on Monday positive results from its partnership with Tapad, a cross-device marketing company. The relationship incorporates Tapad’s Device Graph with Encore by Flashtalking, a fractional attribution modeling platform.