May 23, 2017 - Posted at Google Inside AdWords: Today, we're announcing Google Attribution, a new product to answer the question that has challenged marketers for ages, “Is my marketing working?” For the first time, Google Attribution makes it possible for every marketer to measure the impact of their marketing across devices and across channels -- all in one place, and at no additional cost.
May 9, 2017 - Andrew Challier [pictured], Chief Client Officer of Ebiquity, writes: The Harvard Business Review – no less – has declared ‘data scientist’ to be the sexiest job in the 21st century. The organisers of I-COM have definitely received this memo. For at the end of last month, the leading light
April 25, 2017 - Mike Campbell [pictured], Head of International Effectiveness at Ebiquity, writes: Most multi-channel attribution solutions fail to account for non-digital media as they apply arbitrary rules that don’t let the data decide what’s working and why.
Mike Campbell - International Head of Effectiveness, Ebiquity, UK was a speaker in Multi-Channel Attribution Management session.
Andrew Challier - Strategic Marketing Investment Advisor, Ebiquity, UK was a speaker in Multi-Channel Attribution Management session.
Gerhard Louw - International Media Manager, Deutsche Telekom, Germany was a moderator in Multi-Channel Attribution Management session.
NEW YORK, NY, March 09, 2017 /24-7PressRelease/ -- Marketing Evolution, trail blazer in Intelligence-based Marketing Measurement and Optimization, announced it has raised $4 million in venture capital from Zetta Venture Partners.
STAMFORD, CONN. (PRWEB) JANUARY 31, 2017 - Tru Optik, the only audience measurement and data management platform built for over-the-top (OTT), expands its capabilities through a partnership with Kantar Millward Brown, a leading global research agency specializing in ad effectiveness and media research.
Qumra Capital, Goldman Sachs Private Capital Investing, Deutsche Telekom Capital Partners and Pitango Growth Join Investors Roster
San Francisco, CA — January 17, 2017 — AppsFlyer, the leading mobile attribution and marketing data analytics company whose mission is to make the marketing industry more measureable, today announced it has raised an additional $56 million in Series C financing, bringing its total funding to $84 million.
Dec 12, 2016 - Philip Rosenstein, Newsletter Editor at MediaPost, writes: Ad server Flashtalking, announced on Monday positive results from its partnership with Tapad, a cross-device marketing company. The relationship incorporates Tapad’s Device Graph with Encore by Flashtalking, a fractional attribution modeling platform.