Aberdeen Acquires The Big Willow

Marc Osofsky

Marc Osofsky

December 6, 2018 - Marc Osofsky [pictured], Chief Executive Officer of Aberdeen, writes: Perhaps this acquisition surprised you? Maybe you know Aberdeen as a research firm and are surprised we acquired an intent data company?

Well, here’s why we did it: B2B marketing is undergoing a fundamental change as buyer journeys are now primarily online, and massive new data streams become available to improve the performance of marketing and sales. Our role is to capture and analyze this new buyer behavior data to help our clients improve marketing and sales performance.

We are thrilled to have The Big Willow team join us with the largest, most accurate and highly targeted intent data in the market.

Together, we are very focused on one mission — deliver measurable performance improvement for clients from intent data. To make this happen, we have connected all the dots from company-level intent to a sales-ready lead. More...