Acxiom & Thunder Team Up to Bring Precision in Targeting Ads

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September 27, 2018 By Zacks Equity Research, Zacks.com, posted at Nasdaq: In a bid to deliver people-based marketing, Acxiom Corporation's ACXM unit LiveRamp recently partnered Thunder Experience Cloud. Notably, this individual-based initiative is a significant improvement over cookie-based marketing.

The companies have collaborated to enhance advertising to target people better with a calculated and customized methodology.

LiveRamp's IdentityLink service will enable customers to get a comprehensive profile of the consumer leveraging data from both offline and digital platforms. Meanwhile, Thunder provides people-based ad server where users can personalize and measure ads on a dynamic basis. More...