Acxiom Partners with D&B

Karen Caulfield

Karen Caulfield

September 26 2019 / MrWeb -- Data firm Acxiom has combined with Dun & Bradstreet (D&B) to launch an omnichannel insight and targeting service, 'Work-Life Audiences', promising holistic audience insights and expanded data attributes for more than 30 million consumers.

Acxiom VP Global Data Products Karen Caulfield comments, 'Work-Life Audiences leverage audience behavior across professional and personal personas to equip marketers with enhanced targeting and segmentation capabilities that help them better understand individuals at work and at home. This ensures they bring real value to their customers, while adhering to Acxiom and D&B's rigorous standards for responsible, ethical data use'. More…