Feb 6, 2018 - CONWAY, Ark.--(BUSINESS WIRE)-- Acxiom® (NASDAQ: ACXM), the data foundation for the world’s best marketers, today announced plans to realign its portfolio into two distinct business units: LiveRamp®, the identity cloud for transforming the world’s data into value, and Acxiom Marketing Solutions, the leading provider of data solutions for powering exceptional customer experiences. This realignment will allow Acxiom to best meet client needs in a rapidly evolving marketplace, create a strong foundation for continued growth and enhance value for shareholders. Acxiom expects to report its results under the realigned business units in the first quarter of fiscal 2019.
The structure configures Acxiom’s three divisions into two business units, aligning key Audience Solutions’ assets to each. All identity assets including IdentityLink™, AbiliTec® intellectual property and Acxiom’s TV integrations will be consolidated in LiveRamp, creating the world’s first truly end-to-end identity platform for people-based marketing. The remaining Audience Solutions’ lines of business for data and data services will be combined with Marketing Services to create Acxiom Marketing Solutions, the world’s deepest bench of experts for turning customer insights into engaging experiences that drive tangible business outcomes.
James Arra and Anneka Gupta will continue to serve as co-presidents of LiveRamp, and Rick Erwin and Dennis Self will serve as co-presidents of Acxiom Marketing Solutions. All business unit presidents will continue to report to Scott Howe.
“At Acxiom, our clients are our number one priority,” said Acxiom CEO Scott Howe [pictured]. “Aligning our structure with the way clients buy our products and services makes it easier to explore a greater range of opportunities for delivering value. In addition, the structure better positions each business to address distinct market trends and execute against its respective opportunity set.” More...