Adform Announces Continuation of MRC Accreditation


Copenhagen, September 24, 2019  / -- Media Rating Council (MRC) once again recognizes Adform for meeting its standards for served and viewable ad impressions.

Adform, one of the world’s leading independent advertising technology platform companies, announced that the Media Rating Council (MRC) has granted its Advertiser Edge continued accreditation for its Display and Video Served and Viewable Impressions and viewability related metrics within Desktop, Mobile Web and Mobile In-App environments.

“This external validation from MRC just confirms what we already know to be true about Adform,” said Kristina Kaganer, Global VP Commerce Data and Analytics at Coty. “The company operates with the highest level of integrity and transparency. We continue to have the utmost faith in Adform and glad the industry recognizes their trustworthiness.”

“Congratulations to Adform on once again earning MRC accreditation” said George W. Ivie CEO and Executive Director of the MRC. “Adform was first accredited in 2017 and has consistently exhibited a firm dedication to compliance with industry standards for high-quality measurement even as our requirements become increasingly rigorous. Through this, Adform clearly demonstrates its commitment to a fair and transparent marketplace”. More…