Adform Continues Aggressive Global Expansion, Supporting Clients In Key Growth Markets

 Oliver Whitten

Oliver Whitten

London, UK, 5 September 2018: Adform, one of the world's leading independent advertising technology platforms, today announced its expansion into China, Australia, and Dubai, with additional expansion planned in the near future.

Adform is one of the fastest developing independent ad tech companies, and has increased operations with nine new markets over the last three years alone, resulting in strong year-on-year growth. The launch of the Chinese office is part of Adform’s ever-expanding presence in the APAC region, where its long-term programmatic knowledge and ability to scale has allowed it to capture a share of the fast-evolving market from its current bases in Singapore and India. The new Sydney-based operation will provide on-the-ground support for many of Adform’s existing Australian clients while the company invests in the country’s billion dollar programmatic market. Meanwhile expansion into Dubai signals Adform’s continued commitment to backing markets on a fast-track growth trajectory and supports the development of MENA operations.

Oliver Whitten [pictured], COO, Adform, comments: “Adform’s growth trajectory has continued at pace in 2018, this affirms our position in the marketplace as one of the fastest growing ad tech platforms. The continued global expansion supports increasing requests from our clients for us to be present in new territories. We see deeper adoption of our products by more sophisticated global clients and are responding to their needs. As we scale our products and services internationally it’s important to attract top talent from across the markets, whilst maintaining our unique company culture.” More...