March 28, 2017 Press Release:
Test results have shown that census data produced with the Adobe system meets SKO’s demands. This means SKO will adopt Adobe Analytics Video Heartbeat as a measuring system to support its effort to gather Online TV & Video census data. Systems that were previously approved by SKO are: comScore, Conviva, GfK Nurago, Kantar Media Spring and Webtrekk.
In 2008, SKO started measuring and reporting online video streams. comScore’s measuring system is used to measure the online catalogue of the most viewed tv channels in The Netherlands. In 2013, SKO changed its strategy; since then, it includes all available professional video content in its measuring efforts, and not only tv content. As a result, further measuring systems are needed. To test comparability between census data sources, to guarantee the quality of the census data and determine whether the measuring systems meet its demands, SKO has developed a certification programme. This consists of a technical specification checkup and a live test. Download Full Press Release