Adverity Partners up with Tableau to Unleash the Power of Data

Alexander Igelsböck

Alexander Igelsböck

September 27, 2018 - Madara Krumina of Adverity writes: We're very excited to announce our new partnership with Tableau - one of the leading business intelligence (BI) and data visualization platforms.

Adverity Datatap and Tableau are both very powerful tools that have revolutionized the world of marketing analytics and big data visualization. This seamless product integration will change the way people see, understand and consume marketing data in any type of organization or industry.

What is Tableau?
Tableau is a powerful business intelligence suite with award-winning visualization possibilities. Users can create and share interactive dashboards that are populated with data from a variety of big data sources. Tableau offers an interactive BI and data visualization platform to explore your data and uncover trends by employing a range of statistical and methodical analysis. As a cloud-based platform for sharing data, visualizations and reports is effortlessly simple - allowing an easy collaboration between teams and departments.

Compete or Cooperate? Introducing customer success 2.0
This cooperation is a great example of how highly innovative companies, both being perceived as competitors in the data visualization segment, have decided to collaborate, in order to boost their customers’ success.

“Adverity makes it easy for you to get data-driven. For us it is important to enable our customers to leverage all their data in their desired tools of choice. As a result, we have become a partner of Tableau to make all your marketing data accessible in your Tableau versions as well,” - Alexander Igelsböck, CEO & Co-Founder at Adverity GmbH. More...