AI-powered Marketing Personalisation Startup, DataSine, Secures £4 Million Series A Funding

Igor Volzhanin

Igor Volzhanin

February 7, 2019, London: London-based AI startup DataSine, which combines expertise in psychology and machine learning to help businesses personalise their communications at scale, has raised £4 million in Series A funding from leading European and U.S. investors, led by Pentech and Propel Venture Partners. Other investors include C.Entrepreneurs/Cathay Innovation, Twin Ventures and Sistema_VC.

DataSine’s personality-driven marketing platform Pomegranate is a SaaS suite offering collaborative AI that helps businesses tailor content to resonate with their audience, from the segment level down to the individual customer. It applies machine learning to behavioural data that companies already collect to build individual profiles and provides an AI-powered content editing platform to guide marketers to tailor a range of content elements, including words and images.

“I launched DataSine after moving to London to do a PhD in psychology because I believed that personality can help companies understand their customers as a whole, which empowers them to truly connect with customers through every interaction and move beyond traditional focus of click optimisation. By helping businesses build genuine connections, we hope to change the way businesses see their customers” DataSine founder and CEO Igor Volzhanin [pictured] said. “With this round of funding, we are now in a great position to deliver on our mission to empower companies to treat their customers like individuals.” More...