AudienceProject: Geomatic segments can now be used online

Christina Jensen

Christina Jensen

Christina Jensen [pictured], Senior Vice President Brands Business at AudienceProject, writes: By introducing AudienceProject as a tech partner, Geomatic has made their most valuable segments including various conzoomgroups and types available for online targeting. The conzoomgroups and types come with distinctive demographics, lifestyle, behaviours and attitudes enabling you to put the right message in front of the right people and optimise your campaign performance to the fullest.

Since 2002, Geomatic has offered its geo segmentation tool conzoom, helping clients in Denmark, and lately, the rest of the Nordics, optimise their offline marketing efforts. Based on national registry data on households and their families, conzoom uncovers common features that can be found and measured across the country through mathematical data modelling, statistics and interviews. This enables conzoom to divide the Danish households into nine different groups with 36 underlying types, each with their particular characteristics defining them as consumers and citizens.

From offline to online targeting
In close collaboration with Geomatic, AudienceProject now introduces a series of Geomatic Online segments including various conzoomgroups and types, enabling Danish clients to expand the use of the conzoomsegments from the offline world to the digital landscape. In addition to the conzoomsegments, Geomatic Online also includes segments like house owners, holiday home owners, private professionals, and segments based on an estimated value of the house people live in. More...