AudienceProject - New study: The end of the personal computer?

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August 23, 2018 -  Rune Werliin, VP Marketing & Professional Services at AudienceProject, writes: People are giving up the computer in favour of the mobile meaning that the mobile penetration has now exceeded the computer penetration. At the same time, new devices are being introduced creating an ever more fragmented landscape of devices.

Not so long ago, the computer was our go to – and lone – machinery for all things digital. Now, however, the computer has not only gotten competition but is being eclipsed by other devices with the mobile in the lead.

In our new study, we show that even though the computer is still in most households more and more people are abandoning the computer, while the mobile is getting close to full penetration in some markets. More...