Press Release, April 17, 2018 - Through a new integration between AudienceProject, the marketing technology company, and AppNexus, the world’s leading independent advertising technology company, high quality data from AudienceProject is now available to AppNexus’ UK, German and Nordic clients. The integration enables buyers using the AppNexus Programmable Platform (APP), the company’s demand-side platform (DSP), to target desired segments for optimized media buying, reduce wastage and lower contact prices.
AudienceProject’s market leading segments include a wide range of socio-demographic segments based on affinity as well as intent, ownership, lifestyle, family life cycle and customized segments.
With the largest independent amount of targeting data and a vast first party data pool including more than 1.7 million active panelists in the UK, Germany and the Nordics, AudienceProject has some of the largest panels in these regions. This position, combined with the ability to transparently document precision and reach, was crucial for AppNexus when choosing AudienceProject as data provider for their platform.
“AudienceProject is integrated to all the existing big technology platforms and with this integration to AppNexus, our offering is complete”, said Jacob Lachmann [pictured], CEO at AudienceProject. More...