Austrian National Tourist Office - Thinking Global

Image by  Julius Silver  from  Pixabay

Image by Julius Silver from Pixabay

24 September 2019 | By Nico Carstensen - Adverity -- Data-driven marketing towards a travel-loving audience is an integral cornerstone of the tourist office agenda - from building awareness to increasing hotel bookings across the country, the goals are as varied as the Austrian landscape.

This approach has helped the Austrian National Tourist Office and Adverity become such an invincible team. Data is now readily available to the central office, as well as to all regional and global partners. The organization can now better capitalize on the synergies that exist between tourism partners. As a result, efficiency and transparency have been significantly boosted. More…