AXA Insurance Transforms Partner Engagement with Launch of Digital Affiliation Platform

Jean Drouffe, Tomasz Kurczyk

Jean Drouffe, Tomasz Kurczyk

January 15, 2019 - AXA Insurance today announced the launch of AXA Affiliates, a digital platform that enables partners to easily integrate AXA’s insurance solutions within their websites or apps. Partners with complementary offerings can use this one-stop, self-service platform to access AXA’s suite of tools to deliver seamless and customised insurance protection and assistance to their customers.

In November 2017, AXA Singapore became the first insurer in Asia to launch end-to-end insurance transactional APIs that made Insurance-as-a-Service a reality, providing customised risk management to customers when they need it and how they want it. Insurance-as-a-Service serves as the foundation of the AXA Affiliates platform.

“AXA Affiliates takes our digital-first approach to insurance to the next level by transforming the way we engage and bring value to our partners. It provides AXA with speed and agility to scale and tap into new business opportunities, and enables our partners to deliver personalised and on-demand insurance products in a simplified way to their customers. We are proud to be launching the platform as a next step of our Payer-to-Partner strategy,” said Jean Drouffe [pictured, left], Chief Executive Officer, AXA Insurance.

“Technology is a great enabler that allows organisations to better engage customers and transform the way people experience insurance. Through this platform, we are supporting new business models that provide insurance on demand and inviting partners to join us in shaping the future of insurance,” said Tomasz Kurczyk [pictured, right], Digital Transformation Director, AXA Insurance. More...