Brandwatch Unveils Integrated Consumer Research Product at Annual User Conference

Giles Palmer

Giles Palmer

CHICAGO, May 8th, 2019 – Today Brandwatch – the $100m leader in social intelligence – previewed its new Consumer Research flagship product to an audience of 500 brands just six months after its merger with Crimson Hexagon. The reveal took place at Brandwatch’s annual Now You Know conference which brings together the best and brightest minds in social and consumer data.

The product demonstration of Brandwatch Consumer Research showed how an entirely new powerhouse is bringing together the best technologies from both merged companies, with Brandwatch’s famously intuitive front-end liberating Crimson Hexagon’s widely-respected machine learning and best-in-market historical data archive.

“This isn’t just a merged product – it’s better than anything else on the market because we’re innovating as we bring the technologies together,” said Bex Carson, Chief Product Officer of Brandwatch.

At the product keynote in Chicago, Carson and Brandwatch founder and CEO Giles Palmer [pictured] jointly unveiled a new product strategy integrating the company’s assets in Brandwatch, Crimson Hexagon, Buzzsumo, Vizia and its latest acquisition Qriously into a unified consumer intelligence suite.

“Buzzsumo is the leader in content marketing intelligence. Brandwatch and Crimson are leaders in social intelligence. Qriously is leading innovation in mobile polling. Nobody else has this combination of technologies and can give customers this depth and breadth of insights into their business questions and challenges,” said Palmer. More...