SAN FRANCISCO, Feb. 14, 2019 /PRNewswire/ -- IBM Think -- IBM (NYSE: IBM) today announced, that BUCKiTDREAM, a new loyalty rewards commerce platform that better connects consumers with brands is using Watson Marketing to provide improved personalized brand engagement experiences. BUCKiTDREAM's vision is to utilize future intention data analysis to redefine the consumer loyalty rewards industry, which struggles with low engagement rates, inactive accounts and high liabilities from unredeemed loyalty points – estimated at upwards of $5-10 billion for some major US loyalty programs.
Driven by the emerging "Emotion Economy" trend as highlighted in Watson Marketing's 2019 Marketing Trends Report, BUCKiTDREAM places untapped emotional value on customer's individual dreams to usher the "Dream Economy." This makes use of loyalty points to help consumers experience their life aspirations faster.
Research from IRI Worldwide found that 74 percent of consumers choose a brand based on a strong loyalty or discount program. The pervasive challenges for many brand loyalty reward programs are the deficient customer experience discovering reward opportunities, and the lack of relevant personalization when presenting reward offers. Watson Marketing uses artificial intelligence to analyze customer data patterns, thereby providing actionable insights that provide greater discovery and personalization to drive commerce conversions.
"Establishing an emotive connection to a brand is the very purpose of a loyalty rewards program, and yet ironically it is a large missing piece across the industry," said Tim Carroll, CEO and founder, BUCKiTDREAM. "We have created a global 'intention marketplace' where consumers can share their dreams via the BUCKiTDREAM platform, which an AI-powered martech stack is a critical element to connect consumers with brands and we now have that with Watson Marketing." More...