Following the successful launch of the 1st edition of the Frontiers of Marketing Data Science Journal, we are excited to announce the Call for Papers for the next issue. The second issue of the Journal is sponsored by Catalina who helps leading CPG brands influence behavior by personalizing the path to purchase.
Unlike similar journals, The Frontiers of Marketing Data Science Journal is focused on new, practically oriented approaches to optimising marketing and advertising decisions in a data-driven way.
The key objective of the Journal is to facilitate a real-world impact of new ideas by targeting decision makers in the wider industry. The Journal is aimed towards industry professionals, researchers and academics who are engaged, interested and active in marketing, advertising and related technology fields.
The first issue of the Journal was published in December 2018, which can be read here. It includes nine diverse and impactful papers focused on the most exciting challenges faced by the industry. The authors come from companies such as: Sizmek, NYIAX, OMD, Apple, GroupM, Tumblr, Netquest, PHD Media, SapientRazorfish, Annalect, Neustar and others.
Call for Papers
We encourage all participating members of I-COM, as well as the greater community of professionals, and academics to contribute to our Journal.
Contributions should have a clear focus on data, measurement, optimisation and analytics in the marketing and advertising context, and should be relevant for both practitioners and decision makers.
Deadline: The submission deadline for the 2nd issue of the publication is February 15th, 2019. However, authors can submit articles continuously.
To submit a paper click here.