Cambridge Analytica Whistleblower Joins Retailer H&M

Christopher Wylie

Christopher Wylie

January 31, 2019 - Posted at MrWeb News Online: Cambridge Analytica whistleblower Christopher Wylie [pictured] has joined Swedish fashion group Hennes & Mauritz (H&M) as a Consulting Director of Research, to help the company use data analytics and artificial intelligence (AI) to better understand its customers.

Last year, Wylie gave the Observer newspaper documents that described the workings behind CA; the firm hired by Donald Trump's election team, and previously headed by Trump adviser Steve Bannon. This exposure led to the company declaring bankruptcy, amid claims that it illegally harvested data from more than 87 million Facebook profiles to target users with political ad campaigns. In October, the ICO issued the maximum £500k fine to Facebook, for failing to protect users' personal information in the CA data breach. More...