Catalina Catalyst Introduces “Launch Pad” To Dramatically Improve New Product Success Rate

Gregory Mann

Gregory Mann

April 10, 2018 - Catalina is introducing Launch Pad to solve one of the biggest pain points for emerging brands when it comes to launching new products in today’s increasingly chaotic and competitive marketplace. Launch Pad leverages Catalina’s proprietary big data – encompassing two years of shopper intelligence and purchase behavior – to help CPG companies find the shoppers most likely to purchase their new product, and then deliver relevant marketing, ads and/or promotions to those shoppers anytime and anywhere to encourage trial and repeat purchases – on mobile, in-store and online.

Catalina can guarantee results on a massive scale across 85 million U.S. households - at a fraction of the cost of competitors – something no other company can offer.

Launch Pad helps Emerging Brands precisely target the right shoppers with new products relevant to them at a known cost, and eliminates the risk of blowing through a product launch budget with unknown or limited results. Launch Pad’s innovative, outcome-based, pricing model enables customers to pre-determine the amount they want to spend to acquire a new buyer, a repeat buyer and/or sell a specific number of units - taking the guesswork out of a new product’s chances to succeed.

“In a world where 30,000 new products hit the shelves each year and shoppers tend to buy the same 150 items repeatedly, the challenge for Emerging Brands is daunting. Only 8.3% of those new items will reach greater than 30% distribution – and only 1% of those products will exceed $10 million in sales,” said Gregory Mann [pictured], President of Emerging Brands at Catalina. “Emerging Brands desperately need known solutions at a clear and fixed cost to find new shoppers to try and continuing buying new products. They can’t afford to experiment with unknowns or hopes and prayers. Some of the solutions out there are extremely expensive, or they can’t be scaled or measured. Launch Pad provides the certainty marketers have craved for so long.” More...