Catalina Debuts Breakthrough Multi-Touch Attribution Solution— Real-Time Tracking of Advertising’s Impact on In-Store, Item-Level Purchases

Kevin Hunter

Kevin Hunter

St. Petersburg, Fla. (January 9, 2019) – Catalina, the market leader in shopper intelligence and personalized digital media that converts shoppers into buyers, today announced Catalina Multi-Touch AttributR™, a groundbreaking attribution solution that provides CPG marketers with a granular, real-time view of national campaign performance in stores at the UPC-level. Because AttributR offers insight into real-time results, it also provides marketers the ability to optimize campaigns in-flight to maximize media spend.

“The Catalina Multi-Touch AttributR solution solves a major challenge that brands and retailers have historically faced in measuring how ads impact in-store sales,” said Kevin Hunter [pictured], Catalina’s Chief Product Officer. “Our solution enables marketers and agencies to track the results of their advertising investments on store sales in real-time at the UPC-level, based on actual, deterministic, verifiable purchases. One of the most exciting elements of AttributR is that it gives brand and retail marketers the opportunity to reduce media waste and improve campaign performance by providing advertisers with a comprehensive understanding of which media channels, buyer segments, and creative executions are driving purchases made in-store.” More...