May 22, 2019 - Apple has introduced a new technology that allows attribution of advertising clicks while protecting user privacy.
May 22, 2019 - Integral Ad Science has begun reporting its time-in-view metric in Singapore as part of the industry's broader shift from impressions to time-based measurement.
May 16, 2019 - RealityMine today announced the rollout of new RealLife Data Feeds across its host of RealLife products.
NEW YORK - April 25, 2019 - Dataiku, one of the world’s leading Enterprise AI and machine learning platforms, was recognized as one of the 50 Highest Rated Private Cloud Computing Companies To Work For in a list released by Battery Ventures, a global investment firm and cloud investor, and Glassdoor*, one of the world’s largest job and recruiting sites.
Industry media ratings watchdog the Media Rating Council (MRC) next week will begin overhauling industry standards for detecting and filtering invalid digital media traffic, including the introduction of a new concept that will factor how much of a digital ad campaign’s traffic can be determined to be valid.
March 11, 2019 - David Waterhouse, VP of Marketing at Realeyes, writes: Emotion AI company Realeyes today announces it’s been granted a US patent that would make it the only company to have face-reading technology that measures viewers’ emotional and attention responses to ad campaigns in real time.