Advertising Effectiveness

MarTech Interview on Data and Analytics with Howard Luks of Eyeota

MarTech Interview on Data and Analytics with Howard Luks of Eyeota

June 12, 2019 - In this MarTech Interview, the Senior Vice President, Data Products and Partnerships of Eyeota, Howard Luks [pictured], shares his expert insights on the growing importance of big data and analytics in digital marketing. He says that for consumer facing companies or B2B marketers, leveraging analytics has a positive impact on return on investment (ROI).

Catalina and Samba TV Partner to Significantly Transform Media and Measurement Landscape

Catalina and Samba TV Partner to Significantly Transform Media and Measurement Landscape

St. Petersburg, FL and San Francisco, CA, June 4, 2019Catalina Marketing, the market leader in shopper intelligence and personalized digital media that converts shoppers into buyers, and Samba TV, the leading provider of global TV data and audience analytics, have partnered to integrate shopper behavioral data and video viewership insights at massive, unprecedented scale, encompassing tens of millions of households and billions of data points.