Attribution Management

Multi-Touch Marketing Attribution Software Market Overview with Key Players Strategies: SAP, Visual IQ, Oracle, Neustar, LeadsRx, LeanData, Merkle, Roivenue, C3 Metrics

Multi-Touch Marketing Attribution Software Market Overview with Key Players Strategies: SAP, Visual IQ, Oracle, Neustar, LeadsRx, LeanData, Merkle, Roivenue, C3 Metrics

Posted at News Exterior: Multi-Touch Marketing Attribution Software Market report offers a comprehensive valuation of the marketplace. It does so via in-depth comprehensions, grateful market growth by pursuing past developments, and studying the present situation and future forecasts based on progressive and likely areas.

Catalina Debuts Breakthrough Multi-Touch Attribution Solution— Real-Time Tracking of Advertising’s Impact on In-Store, Item-Level Purchases

Catalina Debuts Breakthrough Multi-Touch Attribution Solution— Real-Time Tracking of Advertising’s Impact on In-Store, Item-Level Purchases

St. Petersburg, Fla. (January 9, 2019) – Catalina, the market leader in shopper intelligence and personalized digital media that converts shoppers into buyers, today announced Catalina Multi-Touch AttributR™, a groundbreaking attribution solution that provides CPG marketers with a granular, real-time view of national campaign performance in stores at the UPC-level.

AT&T’s Turner and Xandr Partner on New, Enhanced Ad Opportunities

AT&T’s Turner and Xandr Partner on New, Enhanced Ad Opportunities

January 8, 2019 - Just a little more than six months after coming together under the AT&T umbrella, WarnerMedia’s Turner and AT&T’s advertising business Xandr are working together to improve the relevancy of advertising, fueled by data and content connections.

iHeartMedia, Jelli And Foursquare Team Up To Launch New Attribution Product For Advertisers

iHeartMedia, Jelli And Foursquare Team Up To Launch New Attribution Product For Advertisers

NEW YORK, NEW YORK – September 24, 2018 – iHeartMedia, Jelli and Foursquare today announced the launch of a new attribution product for broadcast radio that will offer marketers a unique combination of iHeartMedia’s massive reach and Jelli’s programmatic buying capabilities, with the attribution and insights tools from location technology company Foursquare.

I-COM Global Summit: How is Multi-touch Attribution Combined with Econometric & Media Mix Modeling to Provide Cross-Channel Measurement - Jim Spaeth, Sequent Partners

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Jim Spaeth - Partner, Sequent Partners, USA was a speaker in How is Multi-touch Attribution Combined with Econometric & Media Mix Modeling to Provide Cross-Channel Measurement session. Download presentation

I-COM Global Summit: How is Multi-touch Attribution Combined with Econometric & Media Mix Modeling to Provide Cross-Channel Measurement - Alice Sylvester, Sequent Partners

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Alice Sylvester - Partner, Sequent Partners, USA was a speaker in How is Multi-touch Attribution Combined with Econometric & Media Mix Modeling to Provide Cross-Channel Measurement session. Download presentation.