Data-Driven Marketing

Catalina Partners with GlobalLogic to Drive Digital Innovation

Catalina Partners with GlobalLogic to Drive Digital Innovation

Catalina, the market leader in shopper intelligence and personalized digital media that converts shoppers into buyers, today announced it has selected GlobalLogic to help bolster innovation, and accelerate the development and delivery of its robust product pipeline – bringing new data-driven products and digital solutions to market more quickly.

Behavioral economics for marketing: Turning data into persuasion

Behavioral economics for marketing: Turning data into persuasion

March 15, 2019 - Shravya Kaparthi [pictured], Director, Data Analytics & Decision Sciences at RAPP (A part of the Omnicom-DAS Group of companies), writes for ClickZ: One of the biggest mistakes companies make when trying to use data to influence customer behavior is assuming that people make rational choices.

Introducing the New Audience Marketplace for Adform DSP Clients

 Introducing the New Audience Marketplace for Adform DSP Clients

January 22, 2019 - Adform: Our brand-new self-service audience discovery experience is now available through the Adform DSP. In line with our commitment to delivering you the most intuitive and efficient buying process in the industry, we’ve made finding, understanding, and activating the right audiences easier. The Audience Marketplace draws on the expertise and resources of our world-class Data Management Platform (DMP) to further enhance your ability to make data-driven decisions in the Adform Demand Side Platform (DSP).

Announcing New Name and Brand: Research Now SSI is Now Dynata

Announcing New Name and Brand: Research Now SSI is Now Dynata

Dallas, Texas; January 15, 2019 – Following the merger and integration of two global leaders in first-party data, Research Now SSI announces that its new name and brand is “Dynata.” The new brand speaks to the company’s unique value proposition: Dynata offers one of the world’s largest collections of first-party data, contributed by people -- consumers and business professionals -- who opt-in to participate in surveys and market research.

Dataiku Named A Strong Performer In Multimodal Predictive Analytics And Machine Learning Solutions, Q3 2018 Report By Independent Research Firm

Dataiku Named A Strong Performer In Multimodal Predictive Analytics And Machine Learning Solutions, Q3 2018 Report By Independent Research Firm

NEW YORK, September 18, 2018 Dataiku, the centralized data platform that moves businesses along their data journey from analytics at scale to Enterprise AI, appeared as a strong performer in the The Forrester Wave ™: Multimodal Predictive Analytics and Machine Learning Solutions, Q3 2018.