September 4, 2019 - Posted at MrWeb News Online: The Media Rating Council (MRC) has issued the final version of its 'Cross-Media Audience Measurement Standards', relating to the video consumption environment.
June 13, 2019 - Pat Ciavolella [pictured], Director, Digital Security & Operations at The Media Trust, writes: A large-scale ad stacking incident involving in-app video impressions is affecting dozens of premium digital advertising technology providers and media publishers.
April 8, 2019 - What’s New: At The National Association of Broadcasters Show (NAB Show) today, Intel and Netflix* announced a new high-performance video codec that is available as open source and royalty-free to content creators, developers and service providers. Scalable Video Technology for AV1 (SVT-AV1) offers performance and scalability in video processing.
LOS ANGELES — November 14, 2018 — Pixalate, the world’s most comprehensive ad fraud detection and prevention platform, has become the first company to receive accreditation from the Media Rating Council (MRC) for Sophisticated Invalid Traffic (SIVT) detection and filtration for over-the-top (OTT) video ad impressions.
November 6, 2018 - Natascha Sturm, Business Value Analyst at Brandwatch, writes: It’s the most wonderful time of the year (for gamers, that is).
Counting down the days from when your favorite new video game is first announced to its final release, putting it on your Christmas wishlist, excitement rising every day
London 8th October 2018: Mindshare, the global agency network that is part of WPP, is launching a new consultancy service focusing on voice and visual services.
October 3, 2018 - Advertisers can now find out how much attention their ads will attract before they are launched thanks to a new AI-powered metric released today by emotion AI company Realeyes.