I-COM is pleased to announce the appointment of Rick Bruner as Vice Chair for the US.
The 7th edition of the I-COM Global Summit gathered 400 experts in Smart Data Marketing from 30 different countries in Seville, Spain.
I-COM is pleased to announce that Howard Shimmel, Chief Research Officer of Turner in the US, is joining the I-COM Chief Data Officer Council.
NEW YORK, June 22, 2016 – xAd, the global leader in location intelligence that drives sales, today announced that it has partnered with comScore (NASDAQ: SCOR), a global media measurement and analytics company, to provide its clients with a global measurement solution that links mobile campaign delivery to in-store visitation. comScore Location Lift in xAd, which uses comScore’s proprietary campaign validation and lift methodology alongside xAd’s Blueprints technology, will enable advertisers to measure the reach and frequency of their mobile campaigns and understand how campaign delivery influenced store visitation based on actual foot traffic into stores.