Insights & Analytics

Access to ScienceDirect, Scopus and SciVal open for the Hungarian research community, as EISZ and Elsevier work towards an Open Access pilot agreement

Access to ScienceDirect, Scopus and SciVal open for the Hungarian research community, as EISZ and Elsevier work towards an Open Access pilot agreement

Hungarian Electronic Information Service National Programme (EISZ) and Elsevier, a global information analytics business specializing in science and health, have signed a Memorandum of Understanding and Letter of Intent, as they move towards finalizing a new innovative pilot agreement for research access and Open Access publishing in Hungary.

Omnicom’s New Chatbot Arms Its Network of Agencies With More Data and Analytic Tools

Omnicom’s New Chatbot Arms Its Network of Agencies With More Data and Analytic Tools

To arm its network of agencies with more data and analytic tools, Omnicom-owned Annalect is launching an internal chatbot called Annalect Utility Bot Interface (or AUBI) that spits out deep troves of data faster than the agency’s team of data scientists can handle.

MarTech Interview on Data and Analytics with Howard Luks of Eyeota

MarTech Interview on Data and Analytics with Howard Luks of Eyeota

June 12, 2019 - In this MarTech Interview, the Senior Vice President, Data Products and Partnerships of Eyeota, Howard Luks [pictured], shares his expert insights on the growing importance of big data and analytics in digital marketing. He says that for consumer facing companies or B2B marketers, leveraging analytics has a positive impact on return on investment (ROI).