Insights & Analytics

Omnicom’s New Chatbot Arms Its Network of Agencies With More Data and Analytic Tools

Omnicom’s New Chatbot Arms Its Network of Agencies With More Data and Analytic Tools

To arm its network of agencies with more data and analytic tools, Omnicom-owned Annalect is launching an internal chatbot called Annalect Utility Bot Interface (or AUBI) that spits out deep troves of data faster than the agency’s team of data scientists can handle.

MarTech Interview on Data and Analytics with Howard Luks of Eyeota

MarTech Interview on Data and Analytics with Howard Luks of Eyeota

June 12, 2019 - In this MarTech Interview, the Senior Vice President, Data Products and Partnerships of Eyeota, Howard Luks [pictured], shares his expert insights on the growing importance of big data and analytics in digital marketing. He says that for consumer facing companies or B2B marketers, leveraging analytics has a positive impact on return on investment (ROI).

Nielsen Consumer Neuroscience Unveils Behavioral Sciences Institute

Nielsen Consumer Neuroscience Unveils Behavioral Sciences Institute

New York, NY – April 1, 2019 – Nielsen (NYSE: NLSN) today announced that its Consumer Neuroscience division, the leader in measuring nonconscious responses central to consumer emotions and behavior, launched its Behavioral Sciences Institute, a collection of multidisciplinary programs designed to educate industry leaders and help them apply knowledge from the latest in science-based behavioral insights.