SILICON SLOPES, UT – June 26, 2019 – The vast majority (83 percent) of senior marketers are struggling to adapt to the volume of data, while 80 percent of these marketers feel the industry as a whole focuses on too many performance metrics, according to a new global report released today.
June 04, 2019 - Gideon Spanier of CampaignLive writes: Mark Read has warned that chief marketing officers have become "too much" like chief communications officers because they have been focusing on communications and forgetting the importance of the wider marketing strategy.
June 20, 2019 - Adi Sarig, Solution Business Manager for the Marketing Solution at SimilarWeb, writes: As we continue our efforts to surface the most critical and relevant insights for our customers, we are excited to announce the release of two new tabs for your Workspace designed to increase growth opportunities: Organic Search Overview and Referrals Overview.
CONWAY, Ark.–(June 6, 2019)–Acxiom, the data and technology foundation for the world’s best marketers, today announced that it has expanded its digital and global data capabilities to Japan, Australia, Spain and Canada.
May 16, 2019 - Leah Pope, Chief Marketing Officer at Datorama, writes for Forbes: With thousands of marketing technology vendors to choose from, most companies are using multiple products to meet customers where they are -- whether they’re scrolling through Instagram, doing a Google search, checking their email or entering a store.
San Francisco, CA – March 6, 2019 — Samba TV has announced an integration that allows broadcasters, networks, and media companies to measure lift in TV tune-in based on advertising across Google Marketing Platform.
February 27, 2019 - Catalina, the market leader in shopper intelligence and personalized digital media that converts shoppers into buyers, is launching Catalina ID Graph following a highly successful pilot with several major retailers and CPG manufacturers.