Marketing Effectiveness

Five Key Trends Driving Your Marketing Data Needs

Five Key Trends Driving Your Marketing Data Needs

May 16, 2019 - Leah Pope, Chief Marketing Officer at Datorama, writes for Forbes: With thousands of marketing technology vendors to choose from, most companies are using multiple products to meet customers where they are -- whether they’re scrolling through Instagram, doing a Google search, checking their email or entering a store.

BUCKiTDREAM Turns to Watson Marketing for Improved Customer Experience Personalization

BUCKiTDREAM Turns to Watson Marketing for Improved Customer Experience Personalization

SAN FRANCISCO, Feb. 14, 2019 /PRNewswire/ -- IBM Think -- IBM (NYSE: IBM) today announced, that BUCKiTDREAM, a new loyalty rewards commerce platform that better connects consumers with brands is using Watson Marketing to provide improved personalized brand engagement experiences.

IBM points to Director of Marketing Data as ‘hottest new role’

IBM points to Director of Marketing Data as ‘hottest new role’

December 18, 2018 - Barry Levine of MarTech Today writes: Artificial intelligence, which became a mainstay for many marketing tools in 2018, isn’t just a power booster. It can change the nature of customer targeting and personalization, and, according to a new IBM Marketing Trends report released Monday, it creates the need for someone to fill the “hottest new role” in marketing: Director of Marketing Data.

Neo South Africa concludes transition to Mindshare as part of Global Mindshare Performance Group to fuel enhanced WPP integration

Neo South Africa concludes transition to Mindshare as part of Global Mindshare Performance Group to fuel enhanced WPP integration

November 16, 2018 - Posted at bizcommunity: Neo's global transition from Ogilvy to Mindshare was first announced in June 2017. South Africa is a continuation of Neo's transition to Mindshare, which began a year ago in larger markets like the US and UK. Neo's South Africa business will be managed by Mindshare SA under the supervision of Zia Namooya, Interim CEO of MS SA, effective immediately.

Keep Tabs on Your Competitor’s Global Activities with Numerator and Ebiquity

Keep Tabs on Your Competitor’s Global Activities with Numerator and Ebiquity

November 5, 2018 - CHICAGO--(BUSINESS WIRE)--Numerator, the leading marketing intelligence firm that brings together omnichannel marketing, merchandising and sales data to make pursuing new possibilities simple for brand, retail and agency clients, has partnered with Ebiquity, a leading independent marketing and media consultancy firm.