Marketing Optimization

Four out of five senior marketers are ‘data blind’ as they struggle with influx of analytics

Four out of five senior marketers are ‘data blind’ as they struggle with influx of analytics

SILICON SLOPES, UT – June 26, 2019 – The vast majority (83 percent) of senior marketers are struggling to adapt to the volume of data, while 80 percent of these marketers feel the industry as a whole focuses on too many performance metrics, according to a new global report released today.

Meeting the industry’s major challenges with digital processes

Meeting the industry’s major challenges with digital processes

Düsseldorf, Hannover / Germany June 19, 2019 - Digitalization proved to be a central topic at this year’s Ligna trade fair. Henkel is convinced that digitalization must be an essential element in the woodworking industry’s approach to meeting the major challenges ahead – from increasing individualization requirements to ensuring quality and efficiency while reducing delivery times.

Catalina Partners with GlobalLogic to Drive Digital Innovation

Catalina Partners with GlobalLogic to Drive Digital Innovation

Catalina, the market leader in shopper intelligence and personalized digital media that converts shoppers into buyers, today announced it has selected GlobalLogic to help bolster innovation, and accelerate the development and delivery of its robust product pipeline – bringing new data-driven products and digital solutions to market more quickly.

Kantar Announce Kantar Marketplace, New On-demand Research and Insights Store

Kantar Announce Kantar Marketplace, New On-demand Research and Insights Store

23rd January, London: Kantar, the world’s leading marketing insights and consulting company, today reveals plans for a new on-demand research and insights store. Kantar Marketplace will launch in March 2019 and provide access to Kantar’s growing portfolio of quick turnaround research solutions and insights from across Kantar.

Aimee Irwin, VP of Strategy at Experian, spoke to MarTechSeries about identity resolution trends

Aimee Irwin, VP of Strategy at Experian, spoke to MarTechSeries about identity resolution trends

November 9, 2018 - Sudipto Ghosh of MarTechSeries writes: People consume and absorb information through more devices and channels than ever before, including social media, mobile, television, email, and desktop. In this context, we spoke to Aimee Irwin [pictured], Vice President of Strategy at Experian, to understand how she sees trends in identity management becoming the crux of any online marketing campaign.

Boxer partners with Mindshare to launch Durban media service offering

Boxer partners with Mindshare to launch Durban media service offering

November 13, 2018 - Posted at bizcommunity: "Africa's Favourite Discount Supermarket" has gone into a media partnership agreement with Mindshare, a leading media household name part of the global network across 86 countries.