Leading communications group, Red Agency and the Havas PR Collective, have today released their annual Red Sky Predictions Report uncovering truths and trends about consumer behaviours.
DALLAS, Feb. 12, 2019 /PRNewswire/ -- Dynata, a global leader in first-party data and data services, now enables brands to directly expand their first-party research data into targetable audiences through a strategic alliance with TruSignal, Inc., a leading predictive scoring and people-based marketing business.
October 2, 2018 - To inject campaigns with a bit of personality, IBM recruited the help of artificial intelligence (AI). The Armonk, New York-based company today unveiled three new marketing solutions under its Watson umbrella: IBM Watson Ads Omni, IBM Media Optimizer, and Predictive Audiences.
New York, NY (September 25, 2018) – Analytic Partners, the global leader in analytics, today announced the launch of Helio, a weather-influenced demand forecasting solution designed to help companies make better informed media buying, marketing, sales, field sales staffing, direct to consumer messaging, supply chain and finance decisions.
NEW YORK, September 18, 2018 – Dataiku, the centralized data platform that moves businesses along their data journey from analytics at scale to Enterprise AI, appeared as a strong performer in the The Forrester Wave ™: Multimodal Predictive Analytics and Machine Learning Solutions, Q3 2018.
August 22, 2018 - Zlati Meyer of USA TODAY writes: The barista handing you your cup of coffee might one day be a drone.
IBM has secured a patent for a coffee drone that not only flies around public spaces to deliver cups of brew but also predicts which people need caffeine pick-me-ups.
New York, NY; July 11, 2018: Prosper and Acxiom® (Nasdaq: ACXM), the data foundation for the world’s best marketers, today announced a joint solution for marketers and their supporting agencies that enables brands to increase the accuracy and predictive power of their omnichannel marketing efforts, resulting in consumers receiving more relevant offers when they are most interested in considering a purchase.
June 5, 2018 - NEW YORK--(BUSINESS WIRE)--With marketers increasing their focus on data reliability and targeting effectiveness, GfK MRI and Acxiom® have joined forces to develop MRI Predictive Audiences Powered by Acxiom™ – an end-to-end, privacy-conscious solution for omnichannel marketing planning and execution.
SAN FRANCISCO, Feb. 7, 2018 /PRNewswire/ -- WalkMe, the leading digital adoption platform and one of the fastest growing software companies globally, today announced that it has launched WalkMe Artificial Intelligence (AI) Predictive Analytics, an enterprise-grade solution that can understand users' behaviors while they're using a system, and predict their next actions in order to drive greater user engagement and adoption.
July 3, 2017 - Columbia, MD - Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced its acquisition of Aquila Insight (www.aquilainsight.com), one of the largest independent data analytics organizations in the UK. This marks Merkle’s second European acquisition of 2017, following that of Spain-based, digital analytics consultancy, DIVISADERO, in April.