Television Measurement

Catalina and Samba TV Partner to Significantly Transform Media and Measurement Landscape

Catalina and Samba TV Partner to Significantly Transform Media and Measurement Landscape

St. Petersburg, FL and San Francisco, CA, June 4, 2019Catalina Marketing, the market leader in shopper intelligence and personalized digital media that converts shoppers into buyers, and Samba TV, the leading provider of global TV data and audience analytics, have partnered to integrate shopper behavioral data and video viewership insights at massive, unprecedented scale, encompassing tens of millions of households and billions of data points.

Data Profiling: the new solution from Médiamétrie that enables optimised targeting of TV and Internet advertising campaigns

Data Profiling: the new solution from Médiamétrie that enables optimised targeting of TV and Internet advertising campaigns

17.04.2019 - Médiamétrie continues to develop its data business and is launching Data Profiling, a solution based on artificial intelligence that enables optimised targeting of advertising campaigns on catch-up TV via a box and online.

AT&T’s Turner and Xandr Partner on New, Enhanced Ad Opportunities

AT&T’s Turner and Xandr Partner on New, Enhanced Ad Opportunities

January 8, 2019 - Just a little more than six months after coming together under the AT&T umbrella, WarnerMedia’s Turner and AT&T’s advertising business Xandr are working together to improve the relevancy of advertising, fueled by data and content connections.

Samba TV Acquires Screen6, Forming First Global OTT Measurement Solution

Samba TV Acquires Screen6, Forming First Global OTT Measurement Solution

December 20, 2018 - San Francisco, CA – Dec 20, 2018 – As the audience for video splits across devices and consumer viewing behavior shifts from linear TV to streaming video, the ability to understand, measure and deduplicate audiences has become critical for both advertisers and programmers. Samba TV, the leader in next-generation TV analytics, announced today it has acquired Screen6, the industry’s only real-time cross-device identity resolution platform.

Research Now SSI and iSpot.tv Partner to Measure Ad Effectiveness at Unprecedented Scale

Research Now SSI and iSpot.tv Partner to Measure Ad Effectiveness at Unprecedented Scale

Dallas, Texas (December 6, 2018) – Research Now SSI, a global leader in first-party data and data services, has partnered with iSpot.tv , the real-time TV ad measurement and attribution analytics company, to help brands better understand advertising efficacy with unparalleled scale and accuracy.