North America dominates the TV analytics market as a large number of solution vendors including Google and IBM reside in this region.
St. Petersburg, FL and San Francisco, CA, June 4, 2019 – Catalina Marketing, the market leader in shopper intelligence and personalized digital media that converts shoppers into buyers, and Samba TV, the leading provider of global TV data and audience analytics, have partnered to integrate shopper behavioral data and video viewership insights at massive, unprecedented scale, encompassing tens of millions of households and billions of data points.
SAN FRANCISCO, March 28, 2019 (GLOBE NEWSWIRE) -- Samba TV, the emerging leader in global TV analytics, announced today a partnership with Twitter to measure the effectiveness of Twitter in driving tune-in.
San Francisco, CA – March 6, 2019 — Samba TV has announced an integration that allows broadcasters, networks, and media companies to measure lift in TV tune-in based on advertising across Google Marketing Platform.
February 4, 2019 - Andrew Challier [pictured], Chief Client Officer at Ebiquity, writes: From the advent of commercial television in the middle of the 20th century – late 1930s in the US, mid 1950s in the UK – TV quickly established itself as the dominant advertising medium.
January 16, 2019 - With the goal of helping people spend less time searching, and more time watching, Reelgood and Samba TV have partnered to bring Reelgood’s streaming guide and Samba’s recommendation technology to more than 20 million Samba-enabled smart TVs today, with expectations to more than double by the end of 2020.
December 20, 2018 - San Francisco, CA – Dec 20, 2018 – As the audience for video splits across devices and consumer viewing behavior shifts from linear TV to streaming video, the ability to understand, measure and deduplicate audiences has become critical for both advertisers and programmers. Samba TV, the leader in next-generation TV analytics, announced today it has acquired Screen6, the industry’s only real-time cross-device identity resolution platform.