RESTON, VA, September 14, 2017 – comScore today announced that it has extended access to its free viewability measurement solution around the globe. First announced in April 2017, comScore Viewability has completed live testing by worldwide advertisers, agencies, publishers and ad networks, and is now broadly available.
May 9, 2017 - Andrew Challier [pictured], Chief Client Officer of Ebiquity, writes: The Harvard Business Review – no less – has declared ‘data scientist’ to be the sexiest job in the 21st century. The organisers of I-COM have definitely received this memo. For at the end of last month, the leading light
LONDON, May 4, 2017 /PRNewswire/ -- AppNexus, LiveRamp™ – an Acxiom® company – and MediaMath today announced the launch of an open, technology industry consortium to make people-based marketing widely available within programmatic channels. The three companies have agreed to create a standard identity framework that enables buyers and sellers of programmatic digital advertising to create more relevant campaigns and improve consumer experience.
I-COM is pleased to announce that Jennifer Zeszut, CEO of Beckon in the US, is joining the I-COM Data Creativity Awards Jury.
I-COM is pleased to announce that Nathaniel Greywoode, Research Manager at Twitter, based in the UK, is joining the I-COM Attribution Board.
Nathaniel leads the marketing mix and offline sales measurement programs for Twitter in all international markets.
Stefan Boom, Director, Sales at SSI, writes: “Making data human” was an appropriate and successful theme for the April 2016 I-COM Global Summit in Seville, Spain. This larger-than-life event drew 400 delegates of the Smart Data Marketing Elite from 30 countries, which serves as a good indication of the rising importance of data in the marketing and media industries.