September 7, 2018 - Tini Sevak [pictured] has joined CNN to lead its international data strategy, create new solutions that further inform business intelligence and provide commercial partners with sophisticated ways to utilise campaign insight.
As Vice President, Audiences and Data, at CNN International Commercial (CNNIC), Sevak oversees a global team of data and research specialists using Turner resources as well as out-of-house capabilities. Through a mix of audience insights, digital analytics and commercial data innovation, the Audiences & Data Group sits at the heart of CNNIC to ensure measurable and actionable data insights drive client campaigns as well as the commercial strategy of CNN International.
Sevak is part of CNNIC’s Senior Management Team and reports directly to CNNIC President Rani Raad.
“A key part of transforming our business has been to ensure that data is at the heart of everything that we do,” said Rani Raad. “Having already seen our Audiences and Data Group introduce improved business intelligence and client solutions, I am delighted that Tini will now be at the forefront of driving us forward with new ideas and solutions that give greater accountability to clients and sophisticated data-driven insight into decision-making, campaigns and partnerships.” More...