comScore Announces Availability of Audience Segments Through Oracle Data Cloud to Amplify Campaigns Across Platforms

Michelle Hulst

Michelle Hulst

RESTON, VA, Oct. 16, 2018comScore, a trusted currency for planning, transacting and evaluating media across platforms, today announced an agreement with Oracle Data Cloud to drive best-in-class audience targeting with TV segments. The new segments allow marketers to reach sought-after personas (e.g., new moms) through Oracle Data Cloud, as well as to target consumers who have viewed specific TV ads.

“We are excited to work with comScore to bring these granular segments to the market,” said Michelle Hulst [pictured], GVP, Marketing and Strategic Partnerships at Oracle Data Cloud. “The new segments open up valuable audiences to network marketers, brands and agencies and with the scale, data freshness and quality needed to reach their consumers wherever they are – across TV, digital, or both.”

Marketers and brands can develop and build these audiences in Oracle Data Cloud and then activate them for campaign execution in major demand side platforms and leading social networks.

The new segments offer marketers:

  • A one-stop shop for targeting key personas with a single CPM (removing the need to overlay multiple segments from multiple providers)

  • Precise digital retargeting for TV ad campaigns

  • An opportunity to drive tune-in for programs and live events. More...