Create your own effective targeting segments based on AudienceProject technology

Mathias Bugat Sørensen

Mathias Bugat Sørensen

November 20, 2018 - Mathias Bugat Sørensen [pictured], Head of Publishers, Nordics (interim) hos at AudienceProject, writes: Many companies are in possession of huge amounts of valuable data but lack the tools or knowledge to properly activate it. Now, AudienceProject opens up for companies to get their data activated for targeting segments enabling you to reach your desired audiences or even start selling data yourself. All of this just by utilizing the technology behind the AudienceProject product suite.

A couple of weeks ago, we introduced two new series of segments – the Sosioraster segments and PriceRunner segments – made available for targeting through Adform and DoubleClick Bid Manager. Like all of our other segments, these segments help advertisers reach more relevant people and thus improve the performance of their campaigns.

What differs these segments from the ones we have previously introduced is that they are not based on AudienceProject seed data but data collected by other companies. The Sosioraster segments are based on survey data from an extensive consumer study made by BTF Innsikt identifying categories of people based on their amount of cultural and economic resources, while the PriceRunner segments are based on behavioural data from the traffic on the PriceRunner website identifying purchase intent within different product categories. More...