July 9, 2018 - Babar Khan Javed, Technology Editor for Campaign Asia-Pacific, writes: Criteo has invested US$23 million in an artificial intelligence (AI) lab to enhance its capabilities around machine learning for the advertising industry, with Suju Rajan, VP of Criteo in charge.
Based in Paris, the AI lab is a three-year project that will contribute towards the creation of industry standards for measurability and best practice, all of which will be available to the entire ecosystem in adtech and beyond.
According to Yvonne Chang [pictured], APAC executive managing director at Criteo, the AI lab launch is timely as the industry starts to appreciate the value of understanding relationships with shoppers and products.
"As APAC marketers seek data-driven solutions to better understand and connect with a large and ever-growing consumer base, recently announced policies on privacy, such as GDPR, further constrain and complicate the way data can be collected and stored," she said. More...