Dana Nussbaum Promoted to Executive Vice President, Media, Warner Bros. Pictures Group

 Dana Nussbaum

Dana Nussbaum

August 27, 2018 – Burbank, CADana Nussbaum [pictured] has been promoted to Executive Vice President, Media, Warner Bros. Pictures Group, with responsibility for media planning and buying activities for the Studio’s film, home entertainment and videogame divisions.  This announcement was made today by Blair Rich, President, Worldwide Marketing, Warner Bros. Pictures Group and Warner Bros. Home Entertainment, to whom Nussbaum will report.

In her new position, Nussbaum will oversee an integrated, cutting edge media team across theatrical, home entertainment and gaming; fostering a lifecycle approach to planning, from theatrical release through home entertainment windows.  She will direct and oversee upfront planning and buying for television, experiential and outdoor driving advancement in those areas, with an audience-based approach to media for the film, home entertainment and games divisions, as well as lead the development and execution of media sponsorships.  Nussbaum will work collaboratively with the digital media and analytics team as the two groups plan strategically and cohesively across all campaigns. More...