August 20, 2018 - Ran Sarig [pictured], Datorama CEO and Co-Founder, writes: We’re excited to announce that Salesforce has completed its acquisition of Datorama — the leading cloud-based, AI-powered marketing intelligence and analytics platform for enterprises, agencies and publishers.
This is great news for Datorama and Salesforce customers, as well as marketers everywhere. Datorama will enhance the power of Salesforce Marketing Cloud with expanded data integration, intelligence and analytics, enabling marketers to unlock insights across all of their marketing channels and data sources.
Datorama enables more than 3,000 leading global agencies and brands–including PepsiCo, Ticketmaster, Trivago, Unilever, Pernod Ricard and Foursquare–to optimize marketing campaigns, automate reporting and make data-driven decisions faster.
In fact, customers like Ticketmaster leverage Datorama to create their one single source of truth for smarter decision making across marketing and sales. “We needed a way to centralize all of our data and our stakeholders in one place. To make the right decisions across campaigns, channels, and sales, the information had to be clean, trusted, harmonized, and up-to-date. That was a major technology and business challenge we had to solve,” said Gosha Khuchua, VP of Marketing at Ticketmaster. “Datorama enables us to unify more than 300 marketing and sales data sources into one single source of truth for clients, campaign teams, billing, finance, and executives. Having one unified view of our data and insights have resulted in +30% revenue growth, +30% campaign KPI performance, and successfully running 2000 campaigns per month (2x) while saving 120 hours. We are excited about the acquisition news and look forward to realizing the positive impact that the synergies between Datorama and Salesforce will have on our business.” More...