Deloitte Acquires Magnetic's Artificial Intelligence Platform Business

 Scott Mager

Scott Mager

NEW YORK, Sept. 10, 2018 /PRNewswire/ -- Deloitte announced today the acquisition of Magnetic Media Online, Inc.'s artificial intelligence platform business. Magnetic is a marketing technology company headquartered in New York City. The acquisition signals the strategic importance of enhanced investments in AI, machine learning (ML), and audience data analytics. The acquisition will help make Deloitte Digital's Experience Services platform both smarter and faster. It also signals the continued focus on delivering clients better data management capabilities, AI and machine learning-driven insights, and the ability to turn insights into action through Deloitte Digital's creative capabilities and software alliances. This will allow for more relevant content, better customer experiences and more accountable growth for clients.

"People's expectations for how brands should interact with them are higher than ever. They expect companies to provide interactions that are both personalized and have real-time relevancy in every channel," said Scott Mager [pictured], principal, Deloitte Consulting LLP and leader of Deloitte Digital's advertising, marketing and commerce practice. "We're helping our clients make the shift from siloed advertising and marketing to real-time cross-channel experiences that are consistent across media, web, mobile, social and in the call center, with a store associate, or at the register." More...