Dentsu Aegis Network Builds Merkle’s Capability and Scale with Acquisition of Filter

Dave Braun

Dave Braun

Columbia, MD – January 17, 2019 – Dentsu Aegis Network has acquired Seattle-based Filter, a leading experience design and digital marketing company serving Fortune 100 CPG and enterprise technology clients with embedded teams, on-site agencies, and fully outsourced solutions. Filter will join Merkle, a leading data-driven, technology-enabled, global performance marketing agency.

Filter’s deep expertise and executional horsepower add significant capability and scale, accelerating Merkle’s growth and differentiation through its next-generation delivery model for digital marketing services.

The business will now become Filter, a Merkle Company, led by current Filter CEO, Joe Melanson, with current Filter chairwoman, Kristin Knight, serving as strategic advisor to Filter, and Terry Harnisch, Filter’s CFO, remaining as part of the management team. Melanson will report to Craig Dempster, president, Merkle Americas.

Filter was founded in 1991 and has offices in Seattle and Portland. The company helps leading brands develop and deliver better customer experiences, multi-channel campaigns and virtual realities by embedding its proven expertise inside the client’s own organization. This pioneering approach fills the client’s need for closer collaboration, deep sector knowledge, data confidentiality, and transparency.

Dave Braun [pictured], executive vice president, customer experience, Merkle said: “The acquisition of Filter is strategically important for Merkle. In addition to adding depth to our digital marketing, visual design, and customer experience capabilities, Filter brings expertise in virtual reality and 3-D design. I am particularly excited about Filter’s experienced management team and their primary engagement model for clients, which features teams on-site and embedded with in-house client resources to provide marketing solutions. This delivery model is gaining traction across many industry verticals and is especially prevalent among the innovation companies, such as Google, Facebook, T-Mobile, Microsoft, and Amazon.” More...