Dentsu Aegis Network Partners with Spotify to Launch First Ever Audio Stack in Asia Pacific

 Sunil Yadav

Sunil Yadav

September 14, 2018 - Dentsu Aegis Network’s media investment arm – Amplifi, is pleased to announce its strategic partnership with Spotify to launch The Audio Stack – a first-of-its-kind offering in Asia Pacific. The Audio Stack is a platform agnostic audio planning tool which allows clients and brands to reach their target audiences right when and where they are engaging with audio.

The Audio Stack has the capability to calibrate M1’s panel survey data and Spotify’s first party listening data to provide richer consumer insights. Combining these data sets in a strategic partnershipunlocksthe ability to accurately plan and optimize client investment across radio and digital audio, finding their audience online and offline while eliminating duplication.

In 2017, Dentsu Aegis UK beta-tested The Audio Stack tool with Consumer Packaged Goods and Travel clients. Subsequently, Dentsu Aegis Network UK has seen digital audio spend grow by 375%, with 79% of clients testing the platform. In August 2018, the UK and Asia Pacific regions relaunched the tool integrating Spotify first party listening data and M1 panel.

“The audio landscape is evolving rapidly and there is a disconnect on where we spend our audio budget versus where we spend our time listening. We need to shift our focus back to being ‘audience first’ instead of ‘radio first’. Putting this into play, we partnered with Spotify to develop The Audio Stack, to ensure effective targeting through a close study of audience behavioural patterns,” said Sunil Yadav [pictured], President Amplifi Asia Pacific. More...