Drawbridge and LiveRamp Partner to Power Robust Integrated Identity Solution

 Kamakshi Sivaramakrishnan, James Arra

Kamakshi Sivaramakrishnan, James Arra

San Mateo, CA, USA – WEBWIRE – Monday, August 20, 2018 - Drawbridge, the leading provider of identity management solutions, and LiveRamp®, an Acxiom® company (NASDAQ: ACXM) and the leading provider of omnichannel identity resolution, have signed an agreement that gives marketers the ability to better leverage identity resolution across the open web. This partnership solidifies Drawbridge as one of LiveRamp’s preferred partners for probabilistic identity to extend and enhance the extent to which a customer’s first-party data can be used to create more personalized experiences for consumers – whether that’s more relevant ads or optimized experiences across devices and channels.
 
“Drawbridge is a leader in probabilistic identity, and LiveRamp is a leader in deterministic identity – we are integrating these solutions to enhance the precision and scale marketers’ can leverage to cast a wider net across their valuable audiences,” said Drawbridge Founder & CEO, Kamakshi Sivaramakrishnan [pictured, left]. “We’re glad to be working with LiveRamp to build a truly viable solution for identity on the open web that helps marketers better understand, reach, and measure their audiences.”
 
“Deterministic identity resolution – and the precision it provides – provides the foundation for our customer’s people-based marketing initiatives,” said LiveRamp Co-President, James Arra [pictured, right]. “With this partnership, marketers who wish to do so can amplify their total reach by layering Drawbridge’s probabilistic capabilities on top of our own. This will allow our clients to engage with their customers at greater scale leveraging best of breed technology.” More...