dunnhumby Launches Media Business, Powered by Customer Data Science, that Connects Retailers and Brands to Customers Along the Entire Customer Journey

Jérôme Cochet

Jérôme Cochet

NEW YORK – Jan 14, 2019 – NRF 2019: Retail’s Big Show – dunnhumby today introduced dunnhumby media, offering a unique combination of cross-channel media, data science and partnerships that connects retailers and brands to customers, from browsing to buying. dunnhumby media activates retailer data assets to engage consumers with personalized communications along the entire customer journey, wherever they are. Powered by dunnhumby’s customer data science, the media solution helps advertisers grow customer loyalty and enables retailers to monetize their owned media for measurable sales growth.

“Data is fueling the new retail media ecosystem and has become one of the most valuable and critical business assets that helps connect in-store and online customer experiences and behaviors,” said Jérôme Cochet [pictured], Global Managing Director, Media for dunnhumby. “With dunnhumby media, retailers can leverage their rich data assets and owned media properties. Advertisers gain highly relevant access to consumers based on world-class customer data science. And most importantly, the customer benefits by receiving compelling offers and personalized communications.” More...