Dynata Launches New Marketplace to Revolutionize Access to First-Party Consumer Data

Gary S. Laben

Gary S. Laben

Dallas, Texas; June 25, 2019 – Dynata, a global leader in first-party data and data services, introduces Dynata Marketplace, an integrated, multi-supplier, automated research platform. Dynata Marketplace enables researchers to seamlessly blend Dynata’s global, high-quality, first-party consumer data with multiple third-party data providers, within a single platform, to conduct research studies around the world.

Gary S. Laben [pictured], CEO of Dynata, commented, “For the first time, companies can now easily access our reliable, scalable first-party data together with data suppliers of their choice. The Dynata Marketplace streamlines research operations, reducing cost and complexity of research for our customers, while providing intuitive control over projects through a single, integrated data platform.”

The new marketplace is the only automated, multi-supplier platform that provides direct access to Dynata’s industry-leading permissioned, first-party data, covering over 60 million consumers worldwide. Additionally, it offers customers a unique customized approach compared to other programmatic insights exchanges. Dynata Marketplace gives clients the ability to tailor their own private marketplace comprised of preferred consumer data suppliers, rather than requiring them to select from a predetermined list of providers. More...