Ecrebo Secures £12 Million Investment from Partnership which Includes Air Miles and Nectar Founder, Sir Keith Mills

Dr Hassan Hajji

Dr Hassan Hajji

22nd February 2017 - Sarah Todd, Head of Marketing at Ecrebo, posted: Ecrebo, the retail point of sale marketing specialist, has today announced a £12 million investment from Air Miles and Nectar founder Sir Keith Mills and former Warburg Pincus Head of Europe, Joseph Schull.

The new funding will support increased investment in product and technology development for Ecrebo’s digital marketing platform, and will help to accelerate the retail technology specialist’s global expansion, with a particular focus on North America. This will build on Ecrebo’s success to date in Europe, and entry into the American market in 2016. The funds will also be used to recruit new talent into Ecrebo’s growing team.

Sir Keith Mills and Joseph Schull will join Ecrebo’s board as directors alongside the company’s Founders, Dr Hassan Hajji and David Vernon. Existing investor Octopus Ventures, one of Europe’s largest venture capital teams, is also participating in the investment round and will continue to be represented on the board.

Dr Hassan Hajji [pictured], Ecrebo Co-Founder and CEO said: “We are delighted to secure investment from Sir Keith Mills and Joseph Schull and to welcome them both to our board. Their long-standing retail expertise and investment experience will help to further enhance our product offering, recruit the best talent, and expand into North America, and beyond. We’re really excited about the impact this investment will have on both our customers, our employees and our technology in helping us to reach our full potential.” More...