June 6, 2019 - David Waterhouse, Global VP of Marketing at Realeyes, writes: Realeyes, whose emotion AI-powered products help brands such as Coca-Cola, Expedia and AT&T, maximise the effectiveness of their marketing campaigns, today announces a $12.4M (€11M) funding round.
The investment is led by current investors Draper Esprit, and NTT DOCOMO Ventures, Inc., the VC arm of NTT DOCOMO INC, Japan's leading mobile operator. They are joined by Global Brain, the largest VC fund in Japan, plus previous investors Karma Ventures and The Entrepreneurs Fund.
The funding round will be used to drive the company’s expansion into Japan, the third largest advertising market in the world, and develop its technology beyond the marketing sector and into new areas such as smart cities, mental wellbeing and robotics. More than half of Realeyes’ 78 employees currently work in R&D. The new investment round, which will also be used to scale the company’s offering across the US and EMEA, takes the total funding raised by the company to $31.1M.
Using the latest in AI and computer vision, Realeyes’ technology enables any mobile or desktop webcam to measure the emotions and attention levels of consumers as they watch content. Realeyes’ Emotion AI platform enables brands, agencies and media companies to quantify and optimise the effectiveness of their creative and informs their media buying strategies.
CEO Mihkel Jäätma, who co-founded Realeyes with CPO Martin Salo and CTO Elnar Hajiyev while studying at Oxford University, said: “This is an incredibly exciting time for Realeyes. Thanks to the unwavering support of our existing investors, Draper Esprit, Karma Ventures and The Entrepreneurs Fund, Realeyes’ solutions will continue to revolutionise the way marketers measure the effectiveness of their global ad campaigns using the speed and scale of AI." More...