Mumbai, 3 April 2019 - Essence, a global data and measurement-driven media agency which is part of GroupM, today announced the appointment of Atrayee Chakraborty [pictured] as Vice President, Integrated Media Planning in India. She will work closely with Anand Chakravarthy, Managing Director, India at Essence.
Based in Mumbai, Atrayee will lead the integrated media planning practice across all channels for Essence’s clients in India. With a belief in people-centric channel strategy and data-driven audience planning, she aims to facilitate an even stronger collaborative working culture between media and other practices in the agency to deliver seamless brand solutions. With almost two decades of experience, Atrayee was most recently Regional Head of Media for APAC at WPP’s Red Fuse Communications.
“As digital and technology are fast becoming integral parts of people’s ecosystem, there is a need to break down siloed structures and bridge both digital and analogue realms using a data-driven approach. Coming back to India and its complex and dynamic media environment, I look forward to being part of Essence, which is an exceptionally future-focused agency," said Atrayee.
Anand said, “Atrayee is a passionate leader with high integrity and a proven ability to envision and deliver successful outcomes in a challenging environment. Her rich experience, both in India and internationally, puts her in good stead to lead our integrated media planning practice. Atrayee is a wonderful asset to both Essence and our clients, as we continue to build on our strong foundation and enhance our capabilities.” More...